"Amusingly, advertising studies show that most Americans are more likely to believe that something put in quotes is true rather than false, which might be why many stores put things in quotes in their print ads like “The Best 'X' in Town”. So ''scare quotes'' may actually promote instead of scare.''
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Maureen has an insight worth passing on here:
"Amusingly, advertising studies show that most Americans are more likely to believe that something put in quotes is true rather than false, which might be why many stores put things in quotes in their print ads like “The Best 'X' in Town”.
So ''scare quotes'' may actually promote instead of scare.''
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