Bethany, you are a kindred spirit. Found out about your site in the Time magazine tweet.
I wonder have you ever thought about the demise of the adverb. The '...ly' seems to be one syllable too many for many people world wide, but particularly in the USA. The adjective serves two functions nowadays. What do you think? Is this worth a crusade?
Actually, in this case the quotes are technically correct. When you have a trademarked name appearing in print, you can use quotations in lieu of the trademark or registration symbols. This is to show that you're not making a claim of ownership against a brand name, and in copyright terms is meant to prevent the name from becoming a part of the common lexicon.
I always snicker about misused quotation marks. I've been laughing until I cry- great blog!
ReplyDeleteNext, we'll have "Buck Roger" coffee
ReplyDeleteBlog Tactic
What they mean is, they serve generic coffee made from beans that have been burnt beyond all recognition.
ReplyDeletehahahaha! :D Like "McDonalds".
ReplyDeleteThis makes me think of Dr. Evil. hahaha :D
Bethany, you are a kindred spirit. Found out about your site in the Time magazine tweet.
ReplyDeleteI wonder have you ever thought about the demise of the adverb. The '...ly' seems to be one syllable too many for many people world wide, but particularly in the USA. The adjective serves two functions nowadays. What do you think? Is this worth a crusade?
Actually, in this case the quotes are technically correct. When you have a trademarked name appearing in print, you can use quotations in lieu of the trademark or registration symbols. This is to show that you're not making a claim of ownership against a brand name, and in copyright terms is meant to prevent the name from becoming a part of the common lexicon.
ReplyDeleteI think Greg might be right.
ReplyDeleteEither way, though, shouldn't it be "Starbuck's," with an apostrophe?
@Drew: There's no apostrophe in the brand name.
ReplyDelete