What I like about this apparent slogan is that it's so matter-of-fact. No capital letters, no exclamation points, no hyperbole. Unless it doesn't actually work, which is why they are distancing themselves from the statement with quotation marks. hmmm.... Thanks, Quinn.
4 comments:
I've got this image of a group of ad agency types trying to brainstorm at 4:30 on a Friday afternoon and coming up with this. ("Oh, screw it, that'll do. Let's go grab some drinks.")
I think in this case it's to prevent litigation. They're just quoting what someone said (In that same vein, I could say "makes my penis huge and IQ rise by 20 points")
I think quotation marks are acceptable when used around an obvious quote.
That is why they're called that, isn't it?
but a quote from WHO? still funny.
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