Wednesday, February 04, 2009

"guaranteed"


Greg spotted this in London. I guess it's not guaranteed in the sense that there is an actual guarantee. Bummer.

10 comments:

April said...

Our apostrophes are "guaranteed" to be in the wrong place.

Philosophidian said...

What makes this one even more painful is the foul, incorrect use of the apostrophe. Gah!

lattégirl said...

Apostrophe FAIL!

jered said...

Apparently "are" belongs to their passport photos.

But whatever an "are" is, it's not really held accountable for anything.

Anonymous said...

The sign on the back wall of the shop (visible through the door to the left of the passport photo sign) suggests that "Guaranteed Watch Repair" might be the name of the shop. That would help explain the quotes in the passport photo sign, but it doesn't make the literal reading of the sign any less ambiguous. Is there a guarantee? Who knows? Nothing excuses the apostrophe.

Nonni said...

Here in England they call that apostrophe a green-grocer's error; typically, green-grocers hand-write their cards/signs telling the price of their apple's, turnip's, egg's, etc (just like that, with unnecessary apostrophes). Of course, once we do away with apostrophes on our street signs, we might get the green-grocers to catch on . . . ?

Anonymous said...

hahaha nice fail ad

Michael Kearney said...

I'm glad others noticed that egregious apostrophe. It makes me feel a little less pedantic about pointing it out.

John said...

I "love" this blog. Seriously, I do.

But I really enjoyed reading the outrage about the unnecessary apostrophe. Good to know there are so many of us out there, similarly outraged.

Check out my blog dedicated to such distress, what I refer to as 'apostrophe dystrophy.'

John said...
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