The sign on the back wall of the shop (visible through the door to the left of the passport photo sign) suggests that "Guaranteed Watch Repair" might be the name of the shop. That would help explain the quotes in the passport photo sign, but it doesn't make the literal reading of the sign any less ambiguous. Is there a guarantee? Who knows? Nothing excuses the apostrophe.
Here in England they call that apostrophe a green-grocer's error; typically, green-grocers hand-write their cards/signs telling the price of their apple's, turnip's, egg's, etc (just like that, with unnecessary apostrophes). Of course, once we do away with apostrophes on our street signs, we might get the green-grocers to catch on . . . ?
Our apostrophes are "guaranteed" to be in the wrong place.
ReplyDeleteWhat makes this one even more painful is the foul, incorrect use of the apostrophe. Gah!
ReplyDeleteApostrophe FAIL!
ReplyDeleteApparently "are" belongs to their passport photos.
ReplyDeleteBut whatever an "are" is, it's not really held accountable for anything.
The sign on the back wall of the shop (visible through the door to the left of the passport photo sign) suggests that "Guaranteed Watch Repair" might be the name of the shop. That would help explain the quotes in the passport photo sign, but it doesn't make the literal reading of the sign any less ambiguous. Is there a guarantee? Who knows? Nothing excuses the apostrophe.
ReplyDeleteHere in England they call that apostrophe a green-grocer's error; typically, green-grocers hand-write their cards/signs telling the price of their apple's, turnip's, egg's, etc (just like that, with unnecessary apostrophes). Of course, once we do away with apostrophes on our street signs, we might get the green-grocers to catch on . . . ?
ReplyDeletehahaha nice fail ad
ReplyDeleteI'm glad others noticed that egregious apostrophe. It makes me feel a little less pedantic about pointing it out.
ReplyDeleteI "love" this blog. Seriously, I do.
ReplyDeleteBut I really enjoyed reading the outrage about the unnecessary apostrophe. Good to know there are so many of us out there, similarly outraged.
Check out my blog dedicated to such distress, what I refer to as 'apostrophe dystrophy.'
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