The “Blog” of “Unnecessary” Quotation Marks

Jason writes the following about this sign:

Immediately after snapping this picture, I realized the makers of the sign were using the quotation marks correctly. They said their convenience store was "upscale," which I think they intended to be a good thing, but upon entering, I understood the quotation marks usage. But then again, when have you ever seen anything spelled "Double Kwik" that truly was upscale?

I guess in conclusion, upscale=fancy, elaborate, rich, but "upscale"=we have a hotdog machine.

The last bit is my favorite.  Good work, Jason.