Wednesday, November 07, 2007

slightly less obnoxious


A few people have alerted me to the announced change in Toys R Us logo, and subsequent removal of quotation marks. Good work, Toys R Us.

12 comments:

  1. Oh, I don't like it as much. I always found those quotes endearing. It was like "isn't this backwards R just TOOOOOOO cute?! See, we're a store for kids, so we're writing our logo like your first-grader would!"

    What the hell does a star inside the R mean? They're ruining my childhood!!!

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  2. maybe they should have changed it to apostrophes to indicate the missing letter A and E.

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  3. Getting rid of the quotes is good, but without the star they've smushed it all together so it looks like one word.

    I used to work as ToysRus back in the day when it was Toys "R" Us. Those quotes drove me mad. If I worked there now I think the logo would still bug me.

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  4. Did you mean alerted?

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  5. Technically it should be toys 'R' us, to indicate an abbreviation...

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  6. (Agree with anon, in other words!)

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  7. indeed. typo repaired.

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  8. Oh, and the new logo looks like the Republican Elephant logo now. Great.

    I'm with e:) -- the correct thing to do would make it apostrophes to indicate contraction/dropped letters.

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  9. Quotes or not, six years of college and grad-school Russian ruined the company's name for me from the start. It's still Toys Ya Us.

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  10. They removed the quotation marks. Great. Has anyone told them that their big ol' R is backwards?!

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  11. If we really want to get technical, it should be Toys are We.

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  12. This comment has been removed by the author.

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