sarcastic works too, I hear it's gross

Meghan and Jeff found this sticker on a package of Mountain Dew Game Feul at a store. They write:

We like to imagine that the makers of the sticker are trying to personify their product -- New Product says, "Try me!" Additionally, the sticker can be easily read as threatening -- "Go ahead, try me." Which, let's be honest, is fair enough, given the name of the product.