here quotation marks signal a silly name

my colleague and neighbor Jon spotted this near our home. It's hard to read, but this is what the sign says: Dog Owners: Please Use a "Pooper Scooper"

maybe this is defensible because it is using the brand as the generic, but we don't do that with "kleenex" or "Q-tips."

it would be funnier if it said to "use" a pooper scooper...