I went to Burger King one time, and all over their menu they had:
"New" Spicy Chicken
"New" Chicken Tenders
"New" Double Cheesburger
That's not exactly what was on the menu, but you get the point. What that says to me is "By 'new', we mean it's been sitting in the freezer for about 2 years and the health department says we need to get it out of there."